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Communication is crucial for any business, especially in ecommerce, hoping to turn paying customers into trusted brand ambassadors.
One surefire way to maintain consistent interaction is through email and SMS marketing.

This is where Klaviyo Email Marketing comes in handy.
But there are now a range of SaaS options on the market to help with this, including Clavio. Let's see if Clavio is a good investment for your SME.

What is Email Marketing

klaviyo is an email and platform SMS marketing based in Boston, designed to help website owners ecommerce enjoy the highest conversion rate possible from their campaigns.
klaviyo aims to achieve this by creating user-generated personalized email marketing campaigns, persuading them to spend money with their business.


The biggest thing about Klaviyo email marketing is how this tool collects detailed information about visitors to your ecommerce site.
Creating a customer profile is arguably the most important - and complex - element of doing business online. klaviyo will do this for you, using the information collected to tailor and personalize email and SMS campaigns to recipients.

Are people still using email marketing

Email marketing in idea. may seem like a weird - even outdated - concept. Surely in the modern world, where does social media work ?
You will be forgiven for thinking so, but rumors of the demise of email marketing have been exaggerated.
To get started, think about the first marketing rule - make sure you keep an eye on it.

When it comes to SEO and the social media landscape, when competing with competitors to get consumers' attention, you are at the mercy of a variety of factors.
With email marketing, you can get rid of horrible junk or promotional folders and go straight to a user's inbox.

Then you have a great opportunity to reach the eyes of your intended audience.
What happens next depends on the quality of your marketing strategy.
You can sign up with an email marketing company and ask them to manage it or use a service like Klaviyo and handle email communications in your home.

How do I use email for my business

Depending on your business offerings and the relationships you build with your target audience, you can choose how you want to create email and SMS campaigns using Clavio.
Here are three examples of campaigns that Clavio specializes in, all of which can be extremely useful for an ecommerce business.

Greetings and gratitude

A business only gets a chance to make a first impression, so you must get on the right foot with a new customer.
When a consumer creates an account with your business, they leave personal data - and in most cases, they know it.

Even before they make a conversion, acknowledge your customer by sending a welcome email or SMS How do you do all this cool stuff?
Use it as an opportunity to explain and encourage interactions to whitelist your email address.

Using templates created by Clavio, personalized and tailored to the unique needs of the recipient, is a great way to strengthen your chances of success.
Of course, it is equally important to express gratitude when a consumer completes a conversion.

A similar campaign (mail tracking is a huge plus for an ecommerce business that sells real goods) with the promise of keeping users updated on their order journey will always be welcomed.

Abandoned cart reminder

You can calculate your cart abandonment rate by dividing your conversion by the number of open shopping carts. If your ecommerce site is full of discarded carts.
Then you should probably review your sales funnel - at least one step in the buyer's journey is probably hindering conversions.

As you search for the deeper causes of this problem, you can rely on Clavio to create an engaging campaign of reminder emails and text messages, gently letting users know that the products they are interested in will be available.

This feature is where Clavio's personalization and data collection comes into play. Equipped with the information collected about the user in question, Klaviyo makes it clear that you understand the demands and needs of consumers - which is increasingly important in 2022.

Upselling after care and conversion

Getting a conversion from a user is great, but any successful business will see it as the first step in a long journey.
With the right communication with a high-quality product, you can be sure that customers will come back for much more as long-term brand ambassadors for your business.

This is vital to keep in touch after a sale. First and foremost, focus on aftercare. Was everything ok with the product ?
How was the delivery - How would users respond to your courier service? How can you improve your offer going forward ?

Remember, all of this will encourage interaction, increase the reputation of your email, and a Clavio email template will help you find a balance between helpfulness and gravelling.
Of course, a happy customer will also be more receptive to upselling - again, something that can help with the Clavio email campaign.

This may mean offering a pair of shoes right away that go well with the outfit being delivered. Six to twelve months after investing in an electrical device can be involved to see how it holds up and see if any upgrades are needed.
Even reminding the will need customer that they a new battery soon. Way Either, aftercare and upselling be part of should your email marketing strategy.

What are the advantages and disadvantages of Klaviyo email marketing ?
If you are thinking of signing up for Klaviyo, you need to make a conscious decision. Let's dive deeper into the advantages and disadvantages of this service.

The advantage of using Clavio

As we've touched before, the most significant advantage of using Clavier templates for your marketing is accessibility.

99% of people check their emails every day, especially now we can do that on our smartphones. Combine effort with email and SMS, and you're almost sure to reach the eyeballs.
As we will discuss in a moment, this is not a guarantee that users will respond the way you want, but it is a huge step in the right direction.

Assuming you succeed in your email marketing efforts, the rewards will be significant. Email marketing nsidered has long been to offer the ROI ultimate of any campaign.
Naturally, this will be at least partly due to in-house email marketing which has no financial cost beyond the time taken to copy the craft. Any conversion means pure gain.

You have to pay a nominal fee to access klaviyo - but accessing a functional template means saving copy. At the same time, the personal nature of Clavio-generated communication dramatically increases the likelihood of transformation.
Check out the case studies responsible for the company for insights on how Clavio can potentially grow your mailing list.

The personalization we just mentioned is important for many customers. Nowadays, finding a generic form email is easy.
It is not enough just to address the recipient by name using Mail Merge - you can simply write "Dear Valued Customer" for the effect of your miss.

Of course, you can write a personal message to each recipient, but it takes a lot of time. A service like klaviyo will use the customer data on file to lift all these heavy loads for you.
Finally, we have the additional services provided by Clavio. The software gentle learning has a curve.

Covered with a range of and blogs introductory videos and podcasts that reports and insights cover regular on recent developments in the marketing world, as as email as well and SMS marketing.

Difficulty using Clavio

There are only two possible problems with relying on Klaviyo - or any other email marketing service - for your business.

See also: How to measure the ROI of your content marketing strategy
As we mentioned, the first is that email marketing is easy to ignore. You need a great email reputation to reach the user's inbox.

Spam and marketing filters are getting tougher on both business and personal accounts A business email account can block any communication that seems unrelated to company matters.
When Gmail values ​​the user experience and tries to keep unwanted emails out of the inbox.
Delights users with your content.

You can get it by making sure they lie and add you to an email whitelist. It's easier said than done, though, and it's irrelevant if you can't get to the inbox first.
Of course, you might think that this is where SMS marketing works. While modern smartphone users warn of potential spam messages, they rarely block marketing communications.

Be careful with this method, however, as it may feel like a quick intruder to consumers.
Receiving is one thing an email, but a message is text another. Younger users may not be bothered.
They have grown up with mobile phones and are accustomed to receiving all kinds of messages. If you market to an older audience, email is preferred - SMS messages are usually reserved for personal communication and urgent updates.

If you have an international customer base then SMS marketing becomes more challenging. You may have studied your audience and thought it would be most acceptable for them to receive marketing contacts at noon - but what about someone outside the UK ?
uSA users can be woken up early in the morning by your text messages and if you have customers in Australia, you will annoy them when they are trying to relax.

Leave a thought for anyone in New Zealand who will probably wonder what horrible thing happened to get a midnight SMS message.
None of this will make you a favorite among potential consumers, instead gaining a reputation as a marketing worm.

How Much Does Klaviyo Email Marketing Cost

Price points for Clavio vary depending on a variety of factors. The location, your of communication preferred method, and the number of contacts on all play a role in determining your list will how much you will pay for the Klaviyo service.

First things first - Klaviyo offers a free tear that lets you try before you buy.
You can import 250 email addresses and send 500 emails or 50 SMS contacts and send 150 text messages (or 50 MMS messages - one MMS is worth three SMS messages).

Using this free trial, you will also be able to access most of the important features offered by Klaviyo, including customizable message templates.
Once you reach the free contact limit and violate it, your Clavio account will be frozen and you will need to sign up before continuing. Here is the average price point:

251 - 500 email or SMS contacts - 20 per month (about £ 15)
501 - 1,000 email or SMS contacts - 30 (about £ 23) per month
1,001 - 1,500 email or SMS contacts - 45 (about £ 35) per month
1,500 - 2,000 email or SMS contacts - 60 per month (about £ 45)

You get pictures from here - every time you increase the number of contacts by 500, the price points increase accordingly. There is no discount for adding an SMS and email package.
If you wish to use Klaviyo to communicate with 1,250 email addresses and 750 telephone numbers, you will have to pay for each package individually.

Overall summary of Clavio

Using the services provided by klaviyo is probably considered the equivalent of an in-house email marketing agency in your books. Using Clavio is a little more work than hiring an agency.
And you won't get that much industry-specific insight, but it's going to be cheap. As always, this is a case of evaluating what is most important to your business.

Be aware that if you are new to the ecommerce market, Clavio is not the only game in town. Contestants include Mailchimp, Shopify Email, Seguno and more.
The major advantage Clavier has over these competitors is the wide and varied range of integrations - as well as the overall user-friendly experience.

Try Clavio using the initial 250 free emails - ideal for a small campaign A / B test - or sign up for a personal display of the service.
We're excited to offer Clavio an ecommerce site, and we think you will too.


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